RED BULL HOME RUN
WORLD'S FIRST EVER RED BULL HOME RUN COMES TO THE BRITS!
On Friday April 4th, Red Bull Home Run will debut at the British Freeski and
Snowboard Championships in Laax, Switzerland. Be prepared for the most ridiculous
event the BRITS has ever seen!
At the end of March, the cream of the British snow sports scene will head
to Laax to compete (and party) at the BRITS. Red Bull will, as always, be supporting
the event with an on-hill energy station, fuelling competitors and providing
the tunes, throughout the week.
On Friday April 4th, at 5pm, to celebrate the last run home of the BRITS,
Red Bull has created an en masse, elbows-out, race to the bar: Red Bull Home
Run.
Red Bull Home Run will start at the top of the mountain, as hundreds of skiers
and snowboarders jostle for position on the start line. At the starter's gun,
the pack will race flat-out to the finish line, almost five miles below at the
very foot of the mountain, taking in 1200 metres of vertical descent in around
4 minutes!
The first male and female skiers and snowboarders to complete the gruelling
race and cross the finish line will take the win bragging
rights, and be crowned the 2008 Red Bull Home Run Champions - just in time for
the BRITS Wrap Party later that night…
Lighting up the après-championship festivities will be award winning
VJ duo Meek.tv and internationally reputed
DJ Bonobo. Meek will provide a visual extravaganza
to close down the week in true style: mixing live, beat-synched visuals to the
tunes spun by Ninja Tune's Bonobo. The end result will be a mind blowing combination
of their own award winning images along with footage from the week's action
at the BRITS and Red Bull Home Run.
Red Bull Home Run is open to anyone with a BRITS wrist band, who is
brave (and foolish) enough to enter. Registration will be open on the day at
the Red Bull Energy Station at the top.
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