APRES SESSIONS

What better way to end the day's riding than sharing it with fellow BRITS revellers over a smooth beverage at the Crap Bar whilst being entertained by DJ's and acoustic sets.

ERISTOFF APRES STAGE

Eristoff, the Vodka from the Land of the Wolf, will be hauling its Airstream bus into town, which at the touch of a button, transforms into the Eristoff 'Apres Sessions' stage and will play host to live acoustic and DJ sets throughout the week.?

The Godfather of British Hip Hop, Rodney P will be taking to the stage on the opening night to kick off proceedings with an impromptu B-Boy Battle. Simply rock up on the day to lock and pop your way into the BRITS history books and enjoy the special Eristoff drinks promotions for you and your friends.?

Eristoff vodka and Eristoff Black, the wild berry spirit, are the official spirits of The BRITS 2010. Having sampled quite a few 'Icy Blacks' here at HQ (Eristoff Black layered naturally over lemonade), well, we could hardly put it forward without sampling its delights, we think this will be a signature drink of this festival.

DEMO VILLAGE

Fancy a sneak preview of next year's smokin' kit? Fancy a little test drive before it hits the shelves? I should flaming coco!

All wristband-holders will have the opportunity to test away to their hearts content from some of the finest board and ski-smiths in the land including K2, Ride, Line, DC and Salomon.

Thanks to them, we never ride 2 straight days using the same kit. That's just the way we role.

Snowboards K2, Ride, DC, and Salomon. Ski's by Line, Volkl and K2

CUSHE AIR BAG

Known for their innovative way of doing things, BRITS official footwear partner, Cushe will be on hand again this year to offer extra slope time on the Cushe Air Bag. Set in the heart of the Après Session Arena; get ready for some ill-advised inverted action, made safe by a Cushe landing.

The Cushe Huck Fest at Wednesday's Apres Session is a one night only all-comers contest that welcomes all BRITS wristband holders to throw their inhibitions to one side and their bodies skyward in the valiant pursuit of crowd appreciation and a haul of Cushe and cash prizes. Full details and registration at the Cushe tent.

GARMIN DOWNHILL CHALLENGE

Garmin, the global leader in satellite navigation and creators of a series of GPS devices geared toward you slope-lovers, will be launching the brand new Garmin Downhill Challenge at this year's BRITS.

Throughout the week wristband-holders will have the opportunity to loan Garmin devices and charge the slopes to register a fastest time, which are set to be displayed upon the Garmin Leader board in the Après Arena.

Destined to spark major post-slope banter and debate, the overall Garmin Downhill Challenge winner will secure a trip to The BRITS 2011 to defend their crown! Devices can be loaned from the Garmin tent situated above the Café No Name on the Crap Sogn Gion. Passport required for deposit.

RED BULL HOME RUN

Back by popular demand Red Bull Homerun will finish off the high-speed BRITS action spectacularly on Saturday 27th March, when hundreds of competitors race en-mass from the top of the mountain to the bottom five miles below.

The starting line sees an army of skiers and snowboarders jostling for position before racing to their kit - Le Mans style - and then tanking it flat-out all the way to the bottom for glory.